More recently, cloud-based social media has emerged. Sites like MySpace, Facebook, and now Twitter, have skyrocketed in popularity. Cloud computing’s social media emergence has been an increasingly useful tool for sales and marketing executives. The basic benefits of cloud computing began with providing users with an interface that requires nothing of the user but an Internet connection and Web-browser. The software is operated remotely, on the “cloud,” thereby removing the need for hardware or software allocations on the user’s personal computer. The infrastructure of cloud computing can basically be broken down into two parts: the front end and the back end. The front end is the interface the user views and interacts with. The back end, is the “cloud,” composed of a group of computers, servers, and data storage systems. The user does not have to have anything to do with the activity occurring on the back end – it’s all handled remotely by the cloud computing system
